Pinterest Marketing Magic

In this module, we'll set you up for success by having a crystal clear goal for your Pinterest Marketing and map out what you'll need to reach this goal. That includes not only tools and systems but a Ghandi-approved mindset!

• Pinpoint your Pinterest objective, so you feel excited about how youll use PInterest to drive profit for your business.
• Set goals so specific you’ll know exactly what you need to do on a daily, weekly, and monthly basis in order to accomplish those goals. Rather than let this course gather dust on your “shelf”, we’re going to set up goals that are measurable and hold you accountable.
• Cover the basics of how to create a Pinterest strategy, so you’ll have a solid foundation. This will be taught in a way that’s simple and easy to understand.
• Uncover why Pinterest is so unique and the role this plays in your approach to the platform.
• Gather the exact tools and software you’ll need. Featuring my must-haves that I use for managing my Pinterest account and my clients’ accounts. I’m giving you a solid foundation right out of the gate!
• Establish the right mindset before diving into implementation. Mindset is not only everything on Pinterest, but it’s true for almost every aspect of your business, am I right? The right mindset will help you enjoy the highest peaks and weather the inevitable valleys that come.

In this module you'll learn why keywords are the heart and soul of your Pinterest strategy, how to find these search terms that your customers are using, and how to use the keywords.

We’re going to identify the keywords you need to be using in order to be discovered by your ideal customer.

As any true teacher, I’ll walk you through step-by-step how to find keywords for your business and niche, where to organize those keywords and the most effective ways to use the keywords so your content ranks at the top.

• Identify keywords for your business via research on the platform
• Organize the keywords in a working document that you can refer to year over year
• Create a plan based on keywords so you can capitalize on trends (Pinners are planners so you'll be Pinning content well in advance of when keywords start trending up)
• Explore the different places you'll use keywords so that in the next module you'll be ready to knock it out of the park when you start setting up your account and utilizing the keywords we uncovered in this module.

Learn how to set up, or clean up, your Pinterest account so it’s optimized and aligns with best practices for the search engine.

Having a strategy is vital as a means to accomplish your objective, and in this action-packed module, you will do just that! 

You may not know this, but there are important factors that impact your Pinterest strategy creation. Those include the Pinners’ mindset (not to be confused with your mindset) and what changes have occurred on Pinterest that inform our strategy creation.

I’m going to walk you through many of those burning questions you have in regard to how to do keyword research, create Pins for your unique brand and niche, how to maintain best practices through consistency and scheduling, and how to tie it up with a bow by analyzing your results.

• What it means to start with a solid foundation and the role it plays over time to your growth on Pinterest.
• Optimize your profile picture, cover photo, and bio so you get yourself set up to attract your perfect customer.
• Cover common questions people have about what to include or NOT to include when optimizing their account.
• Confirming your domain and enabling Rich Pins.
• Install Google Analytics and your Pinterest Tag, an important part of tracking your traffic effectively. I’ll make something that could be intimidating, super clear, and easy to do, and dare I say quick??

Learn how to optimize your Pinterest account so your Boards and Pins rank #1 for all of the search terms that your audience is actively using. You'll also learn how to optimize your Pins so that you potential customers stop their scroll.Collapse

We have to start you off on the right foot and with a clean slate and we’ll walk through what that entails whether you’re just starting your Pinterest account, or if your existing account is in need of a major facelift!

We’re going in-depth over each part of your Pinterest account that needs to be optimized for the Pinterest search engine, and exactly what you need to do in order to maximize the discoverability of your account and content.

Starting with a solid foundation is absolutely vital to your overall growth, so no skimping on exactly what you need to do to get your account in order!

• Optimize your Boards so they correlate with your niche and what your audience is looking for in regard to search terms.
• Archive or make secret content that won't be relevant to the problem you're solving for your audience.
• Design scroll-stopping Pins and learn best practices for optimizing Pins so they have the best chance of ranking and being indexed well for the Pinterest algorithm.
• Learn a formula that helps you write the best Pin descriptions around.
• Grab some of my favorite ChatGPT prompts for writing descriptions so you can work smarter, not harder.

Create and implement a consistent strategy that's unique to your business and goals so you experience year over year growth.

I’m going to lift the curtain and share EXACTLY how I manage my workflow and tips for adapting or evolving it, for your needs and business management style.

• Get more specific with your Pinterest goals. This will help you track your progress and growth!
• Plan content strategically for YOUR unique business, so you have a clear plan as you move forward with Pinterest.
• Create a Pinterest workflow to save time and energy once you know what you need to do in order to accomplish your goals on Pinterest.

Then, for those moments when you feel like you need to course-correct, you can look back at what you’ve already been doing and make tweaks accordingly.

Learn more about important metrics to track, what platforms you can use, and how often you need to actually dive into those Google and Pinterest analytics.

This module is covering all things data (my personal favorite!). We'll cover topics like:

• How to analyze your Pinterest data, and how to compare it to your Google Analytics.
• An overview of how I do my monthly report and a template that you can use and adapt for your own business.
• Dive into Google Analytics and learn how to analyze your referral traffic attributed to Pinterest.
• What to do when you aren't seeing month-over-month growth.
• How to use data to make tweaks to your Pinterest strategy.
• How to scale your Pinterest traffic.